::::::::Practices of Looking::::::::
Sturken and Lisa Cartwright, 'Introduction' Practices of Looking: an
Introduction to Visual Culture (
Seeing: a process of observing and recognizing the world around us in a somewhat arbitrary way as we go about our daily lives.
Looking: to actively make meaning of that world with a more involved sense of purpose and direction. Through looking we negotiate social relationships and meanings. Looking is a practice much like speaking, writing or singing. Looking involves learning to interpret and it involves relationships of power.
Their First Murder
born Usher Fellig,
June 12 in Lemberg (also know as
Mimesis(reflection of reality), Representation, Symbol and Meaning
Still Life with Stoneware Jug, Wine Glass, Herring and Bread
By Pieter Claesz 1642
The Treachery of Images 1928-29
Repurposing images, symbols, the loss of aura of the original
The Myth of Photographic Truth
A photograph is often perceived to be an unmediated copy of the real world….but it is not.
by Robert Frank
Beyond documenting facts.
Evoking powerful emotions about the momentous changes about to occur in the
American South in relation to segregation legally, politically and socially
Roland Barthes, French theorist: myths - the hidden cultural values and conventions through which meanings are made to seem universal and given for awhile society, even though in reality they are specific to certain groups. (beauty & thinness)
* Denotative Meaning: Presenting evidence, literal descriptive meaning
* Connotative Meaning: relying on the cultural and historical context of the image and its viewers’ lived, felt knowledge of those circumstances, evoking a magical, mythical quality.
From The Americans, a photographic essay he
made while traveling around the
Semiotics: the theory and study of signs and symbols, especially as elements of language or other systems of communication.
We interpret images around us and determine what they signify.
What does this Benetton add mean?
Benetton as company with a sense of social concern for the problems of the world?
Advertisements connoting rugged individualism and life on the American Frontier, when men were “real” men. Embodying a romanticized idea of freedom that stands in contrast to the more confined lives of most workers today…
Marlboro + masculinity = Marlboro as masculinity
signifier + signified = sign
The Value of Images
Vincent Van Gogh
$53.8 million in 1991
Bicycle Wheel, 1913
Chinese student stopping tanks at Tiananmen Square
Image icon: worldwide struggles for democracy.
The icon is an image that refers to something outside of its individual components, something that has great symbolic meaning for many people.
Depictions of Motherhood in Western Culture in 16th
The Small Cowper Madonna, 1505
Virgin & Child, 1525
Joos van Cleve
(an iconic image of the Great
Farm Security Administration Collection
Image Icons embodying stereotypical ingredients of 20th Century American concepts of feminine beauty and sexuality:
Iconic figure of Marilyn Monroe and
the role of star as media commodity for mass consumption
Madonna in one of her identities